SOC 257: New Religious Movements Lectures
University of Virginia
Department of Sociology
Jeffrey K. Hadden


Joining Religious Movements:
The Brainwashing Model


    Lecture Outline:


    Part I: Origins of the Concept


    Origins of the Concept

    Intelligence and World War II

    Chinese Thought Reform

    Coining the Term "Brainwashing"

    The Alleged Power of Brainwashing

    The power of brainwashing is so great that it is:

    Brainwashing and popular culture

    Brainwashing and mass media


    Part II: Empirical Research on Chinese Brainwashing


    What is the evidence for this theory of brainwashing?

    Summary of Lifton on "brainwashing:"

    "Behind this web of semantic...confusion lies an image of 'brainwashing' as an all-powerful, irresistible, unfathomable, and magical method of achieving total control over the human mind. It is of course none of these things, and this loose usage makes the word a rallying point for fear, resentment, urges toward submission, justification for failure, irresponsible accusations, and for a wide gamut of emotional extremism. One must justly conclude that the term has a far from precise and a questionable usefulness."

    Lifton believes alteration of beliefs possible through manipulation

    Thought reform is effectively achieved only in an environment of totalism

    Attributes of a totalist environment according to Lifton:

    Edgar Schein's Research

    Summary of Schein's on "brainwashing:"

    "The experiences of the prisoners did not fit such a model [the image of brainwashing as an esoteric technique of systematically destroying the mind]...hence we have abandoned the term brainwashing and prefer to use the term coercive persuasion...basically what happened to the prisoners was that they were subjected to unusually intense and prolonged persuasion in a situation from which they could not escape; that is, they were coerced into allowing themselves to be persuaded..."

    Coercive Persuasion (1961)

    Other Government Research

    Conclusions:

    1. The use of hypnosis or altered states of consciousness to induce conformity is not supported.
    2. Aggressive propaganda combined with isolation, manipulated peer pressure, torture or the threat of torture, and total uncertainty concerning the future produced limited, but temporary, behavioral conformity.
    3. Behavior compliance occurs in an environment of coercion or "totalism".
    4. People are most likely to alter their views when presented information consistent with their own value predispositions.
    5. While employed by the Chinese, these techniques were not found to be inherently objectionable.
    6. There is no evidence to support the horrific model of brainwashing suggested by Hunter.
    7. Nor is there any evidence to support the conclusion that any government [U.S., Germany, Soviet Union or China] achieved their research goals of inducing belief or behavioral modification.


    Part III: Brainwashing and the Cults


    Three Versions of Brainwashing

    • The Vulgar Version
    • The Neo-Vulgar Verson
    • The Laundered Version

    The Vulgar Version: Deprogramming

    • Ted Partick is the father of deprogramming
      • Deprogramming is a process of confrontation that aims to break the faith of a person who has joined a group that is disapproved of by the person(s) who pay the deprogrammer.

    The Neo-Vulgar Version

    • Flo Conway and Jim Siegelman are journalists whose investigation of the youth involvement led to this book
    • They claim to go beyond brainwashing, but their central thesis closely parallels that of the proponents of brainwashing.
      • There are people out there messing with minds in ways we can scarcely understand...and something must be done.

    The Laundered Version

    • Margaret Thaler Singer
    • Research Areas:
      • Schizophrenia
      • Psychosomatic medicine
      • Family disorganization
    • Occupation:
    • Professional expert witness

    Theory of Systematic Manipulation of Social and Psychological Influence (SMSPI)

    • Margaret Singer is the leading proponent of a seemingly more sophisticated theory of brainwashing/mind control.
      • Her most coherent theoretical statement is located in a brief article on "Group Psychodynamics" which appears in The Merck Manual.
    • Singer locates her perspective in learning theory and behavior modification theory

    Four Models of Learning Behavior

    • Observational Learning: modeling
    • Classic Conditioning: Pavlovian stimulus-response
    • Operant Conditioning: Skinnerian reinforcement
    • Cognitive Social Learning: Inner experience of thoughts, feelings, images

    Methods of Persuasion or Techniques for Modifying Behavior and Gaining Compliance

    • Reason
    • Coercion
    • Subterfuge

    Hierarchy of Socially Desirable Modification Techniques

    • Singer views reason as the only desirable way to gain compliance to change behavior.
    • She postulates a heirarchy or continumn ranging from reason to subterfuge.
    • The modern cult, from her perspective, has developed much more sophisticated and socially undesirable ways of modifying behavior, namely subterfuge.
    • Subterfuge, in this context, means using secret or deceptive techniques of influence.
    • To return to the name she gave her theory, those who use subterfuge systematically manipulate the social and psychological environment to acheive their objective of influence.

    Types of Behavior Modification

    Reason ---------> Coercion ---------> Subterfuge

     


    Part IV: Assessing the Brainwashing Thesis


    Assessing the Brainwashing Thesis

    A. The Singer Thesis Examined

    How is SMSPI Different from Old-Fashioned Brainwashing?

    • Here is Singer's definition of cults that appears in The Merck Manual:

      "....groups with religious, political, psychologic, and other ideologies at their core...that use the techniques of thought reform (intense indoctrination or resocialization, coercive persuasion, brainwashing....i.e., the systematic manipulation of social and psychological and psychological influence, distinguished from other forms of social learning...."

    There is a fundamental lack of correspondence between the learning theory conceptualization and the definition.
    • the definition asserts that a wide array of groups engage in...
    • this activity is variously identified as "thought reform," "coercive persuasion," "brainwashing," and SMSPI
    • the nature of the activity is characterized as intense indoctrination or resocialization
    • indoctrination and resocialization are processes that occur in many arenas of life
    • the meaning of intense is unclear
    • therefore, a cult is a group that is so labeled by those who have the social power to apply the label

    B. Empirical Evidence

    C. Peer Assessment

    D. Legal Status


    Part V: On Line Resources


    American Psychological Association
    Documents on Brainwashing Controversies On CESNUR site.

    Introvigne, Massimo
    "Brainwashing": Career of a Myth in the United States and Europe. CESNUR

    Introvigne, Massimo
    "Liar, Liar": Brainwashing, CESNUR and APA CESNUR


    Part V: Suggested Readings


    Anthony, Dick. 1990.
    "Religious Movements and Brainwashing Litigation: Evaluating Key Testimony," in Thomas Robbins and Dick Anthony, eds., In Gods We Trust, 2nd ed. New Brunswick, NJ: Transaction Books, 1990.pp 295-344.

    Ginsburg, Gerald and James Richardson. 1998.
    "'Brainwashing' Evidence in Light of Daubert: Science and Unpopular Religions" in Law and Science1:265-288.

    Last modified: 02/13/01