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It has long been a common assumption charismatic leaders who made prophecies that have clearly failed will suffer a serious loss of followers. In fact, social scientists are accumulated a substantial body of knowledge that contradicts this conventional wisdom. More times than not, groups with failed prophecies not only continue, but sometimes thrive. What is more, they continue to make prophecies
Prophecies can vary from a simple event in one's life (like a horoscope) to predicting the end of the world. The methods used to make a prophecy also vary widely from a leader's hunch, or claim to a revelation directly from God, to a complicated interpretation of scripture.1 With the year 2000 around the corner, there has been a particular fervor in looking at world events for possible signs of the endtimes. There are a few groups who look at the year 2000 as the beginning of a new era (see introduction), but most prophecies are pre-millennialists believing that the end or a period of tribulation is near.2
If history, or even simple logic, tell us that most of the prophecies will fail,3 how do groups continue to grow despite false prophecies? The book When Prophecies Fail by Festinger, Riecken, and Schachter in the 1950s has long been viewed as the standard on this subject. They followed a small flying saucer cult named the Seekers who believed that they would be rescued from the apocalypse by aliens aboard flying saucers. The book argues that when a prophecy failed the group would experience "cognitive dissonance" and would proselytize to reconfirm their beliefs. The problem with the study, however, is that most of the subsequent followers were social scientists and the press who probably significantly influenced the results of the study. Also, this study only took one group into account. While there may be some validity to "cognitive dissonance," it is not enough to explain all failed prophecies.4
Lorne Dawson of the University of Waterloo has recently completed a significant survey of the "failed prophecy" literature. He finds that while many groups do suffer a membership loss, most groups continue to survive and a few even grow. Dawson identifies three strategies groups use after a failed prophecy:
Four types of rationalization (or reinterpretation) :
Dawson also presents a list of six things which may influence the adaptation strategy chosen:
Long standing groups, such as the Jehovah’s Witnesses, may easily survive because its members get deeply involved in the routine matters of keeping the organization going. A study done by Balch, Domitrovich, Mahnke, and Morrison followed a Bahai sect in Missouri.
After two decades of failed disaster predictions such as nuclear holocausts and asteroids, the group still continued. Whereas the first prediction consumed a lot of the group’s energy, the latter ones hardly caused notice. Over time the group became increasingly bureaucratic and involved in side activities such as a public access television show and church services. They termed this process "a culture of dissonance reduction" because the group supplanted their original goals with more achievable goals in the form of mundane administrative responsibilities. Their fervor for the predictions and their disappointed afterwards both declined (Robbins: 73-90).5
In the section that follows, we present here a list of links that have relevance to the broader question of "failed prophecies" which we invite you to explore. The off site links will launch a new window browser so that you can conveniently return to this page to explore additional links.
Lists of Prophecies That Have Failed.
Articles About Failed Prophecies.
Groups Who Have Had Failed Prophecies.
Church of the Latter-Day Saints (Mormons)
Baha'i
The Millennium Page was created by Christopher W. Smith (cws2p@virginia.edu), an undergraduate history major at the University as partial fulfillment of an independent research project in the Department of Sociology. Mr. Smith was earlier a student in the New Religious Movements course and created a most interesting project on direct sales organizations as para-religious movements. He would welcome your thoughts and comments on The Millennium Page.
Jeffrey K. Hadden
hadden@virginia.edu
07/01/99